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Everything I know about marketing I learned from Google
Everything I know about marketing I learned from Google
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Author
Goldman, Aaron
Publisher
McGraw-Hill
Publication Date
c2011
Language
English
Book
Show Edition
On Shelf
Hooksett - Nonfiction - Adult Room
658.8 GOL
1 available
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Table of Contents
From the Book
Relevancy rules
Tap the wisdom of crowds
Keep it simple, stupid
Mindset matters
Be where your audience is
Don't interrupt
Act like content
Test everything
Track everything
Let the data decide
Brands can be answers
Your unique selling proposition is critical
Your competition is broader than you think
You can learn a lot from a query
Sex sells
Altruism sells
Show off your assets
The more shelf space, the better
Make your company a great story
Don't rely on search engine marketing alone
Future-proofing.
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Subjects
Subjects
Business
Google
Internet marketing
Marketing
More Details
Contributors
Goldman, Aaron
Author
Shepherd, Wayne
Reader
ISBN
9780071742894
9781639291700
UPC
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