Big vape: the incendiary rise of Juul

Smoke Without Fire (2004-2005)

An Industry Is Born (2007-2011)

Reinforcements (2011-2013)

Buzzed (2014)

The Cool Kid (November 2014-May 2015)

Vaporized (Summer 2015)

Demoted (July -December 2015)

Ignition (August 2016-May 2017)

The Divorce (May-November 2017)

The Boss (November 2017-March 2018)

An Education (January-July 2018)

Political Animals (April-August 2018)

Growing Pains (July-August 2018)

An Epidemic (September-December 2018)

Serious Fortunes (December 2018-March 2019)

The Apology Campaign (March-July 2019)

On Trial (July 2019)

Plague and Panic (July-September 2019)

Illicit Products (June-September 2019)

Wake Me up When September Ends (September 2019)

The Takeover (September 2019-March 2020).

Epilogue.